The Tight Rope

Frederick Joseph - “The Black Friend” Talks Marketing for Justice

January 25, 2021

This week, Dr. Cornel West & Professor Tricia Rose step out on The Tight Rope with Frederick Joseph: an award-winning marketing professional, media representation advocate, and author of the New York Times Bestseller, The Black Friend. Frederick is the sole creator of the largest GoFundMe campaign in history, the #BlackPantherChallenge, which ultimately generated over $43 million dollars in earned advertising and media, and it raised over $950K to allow more than 75,000 children worldwide to see 'Black Panther’ for free. Frederick talks to the professors about using his professional skill set and storytelling abilities to create action-based marketing campaigns centered on social justice and empowerment. He reveals that, in addition to fighting against injustice and against the global pandemic, he is also embroiled in a daily battle against multiple sclerosis (MS).


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Creator/EP: Jeremy Berry

EP/Host: Cornel West

EP/Host: Tricia Rose

Producer: Allie Hembrough

Producer: Ceyanna Dent

Beats x Butter (IG: @Butter_Records)


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